So… Let’s talk about trademark. Why is it that this process is typically the last thing we do for our brand or business? Say what?! Yes… I’m serious. As a business owner, getting a trademark is one of the most important and essential things you need to get right from the start. Now, why are most businesses waiting? Because we think we can’t do it ourselves and it’s going to cost us tons of money… Wrong! Let’s get into it:
What is a Trademark? A trademark can be any word, phrase, symbol, design, or a combination of these things that identifies your goods or services. It’s how customers recognize you in the marketplace and distinguish you from your competitors.
Why is a trademark important? Well, a trademark provides an exclusive right to the owner to use such words, logos, and slogans. (It becomes YOUR property).
Where would I file for a trademark? You would go to my.USPTO.gov
How long would the process take? You’d be probably looking at around twelve to thirteen months.
How much will this process cost me? Would I be spending tons of money? No, it would cost you between two hundred seventy-five dollars to three hundred seventy-five. No more than that. Please be sure to check your sources as well. Trust me when I tell you, there are scammers out there ready to steal your brand and all of the hard (SWEAT EQUITY) work that you’ve put into your business.
Would I need an attorney? You can get an attorney, but to save you a few dollars, it’s that simple where you can do it yourself.
Could anyone file the application for me? Unfortunately, they cannot. You would have to file the application yourself. However, you do have a business consultant like myself that can guide you through the process.
If you have any other questions or wish to know more about trademarks you can read more about trademarks HERE.
Always remember… The Blueprint to Success is You! Let’s protect our brand and our business(es).